According to the BLS the median annual wage for insurance sales agents in May 2010 was $46,770. The salaries recorded ranged from $25,940 to $115,340.
Many agents are paid on a commission basis only as opposed to a flat rate. That means that the amount they are paid if fully dependant on the amount that they sell, the more policies you sell the more money you make. This however in not the only way agents are paid, depending on what brokerage you work for you may also be paid a flat salary rate, a salary plus commission or a salary plus bonus. For experienced agents a commission only pay tends to be the most profitable.
The chart below shows the median annual wage for insurance agents working in the US in May 2010. The chart also compares this to the average annual pay for other American occupations:

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